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Japan Smaller Companies: Pandemic era winners and losers

September 2021

Key points

The effects of Covid-19 were felt very differently across Japan’s smaller companies landscape. Brands such as Descente and Snow Peak strengthened where others suffered. We look at the winners and losers of the pandemic era.

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In the chronicles of Covid-19, 2020 was clearly a year for capital light businesses: digital disruptors that benefitted from social distancing. The year 2021, promised to be more propitious for the more conventional kind: branded businesses, service providers and the masters of monozukuri (manufacturing). The patient pursuit of companies with long-term growth potential exposes us to both camps. Here we look at the varying fortunes of some of our Japan Small Cap portfolio holdings.

Branded Businesses

Descente: The largest sporting brand business held within the portfolio can capitalise on China’s rising interest in skiing. Its brand portfolio is strengthened by a joint venture with Anta Sports, China’s largest sportswear business, and supported by the involvement of Itochu, a Japanese trading house with extensive Chinese exposure. China now has over 329 ski resorts, including the world’s highest (Jade Dragon Snow Mountain, in Lijiang). The proliferation of such resorts offers many possibilities.

Snow Peak: Luxury outdoor equipment and clothing brand has benefited from the ‘glamping staycation’ trend, whereby consumers pursue domestic holidays in luxurious camping environments – usually pre-erected and well-appointed tents. This is becoming increasingly popular in Japan and the US, as a way of compensating for the enervations of urban (or ‘locked-down’) life.

Pigeon: The premium-branded provider of baby goods (feeding bottles and nipples, breast pumps, strollers etc) suffered from the pandemic-related fall in newborns. In 2020 Hong Kong, South Korea and Taiwan all posted natural population declines for the first time since comparable data became available. Mainland China is also experiencing a significant slide. Despite this, and decades of demographic decline in Japan, Pigeon continues to post strong earnings, ascribed to market share gains and an improvement in product mix. Now benefitting from unmatched economies of scale in Asia.

Medical Care

Asahi Intecc: Manufacturers and suppliers of guidewires for treating narrowed arteries. Its devices are used in minimally invasive treatments, notably percutaneous coronary intervention (PCI), resulting in reduced convalescence compared to traditional bypass surgery. Ashahi already commands dominant market positions in much of Asia and EMEA and aims to replicate this success in the US.

Nakanishi: Makes dental handpieces, but now broadening out into new areas such as brain surgery equipment, which requires high speed rotary instruments for minimally invasive procedures as an alternative to open skull surgery. The increasing occurrence of diseases such as Alzheimer’s presents a sizable market opportunity.

M3: Operates web portals for medical professionals. The provision of recruitment, operational and other services for clinical trials is an additional part of its business. Although M3 saw an explosion of interest in some of its online platforms during the pandemic – 92 per cent of all Japanese physicians are now registered with M3 – the cessation of clinical trials dented otherwise impeccable performance for the firm.

Manufacturing

Nabtesco and Harmonic Drive Systems: Manufacturers of ‘cobots’, or collaborative robots which are contributing to and widely benefiting from the Japanese trend for ‘re-shoring’ or ‘near-shoring’ manufacturing. Their increasingly capable robots combine machine muscle with human dexterity thereby complementing – and offsetting the cost of – human capital. They are also easier to programme, compared to their larger industrial cousins, and available for a fraction of the cost. This increases their appeal to SMEs, which account for 70 per cent of global manufacturing. Both companies make speed reduction gears and other mechatronic (fusing of mechanics and electronics) products that provide cobots with precise manoeuvrability. These common components are also the most expensive and offer a high-margin opportunity.

Travel

H.I.S. and OpenDoor: Covid has had a disastrous impact on the travel industry. At the height of the pandemic 63 per cent of global passenger aircraft were grounded, which had a ripple effect on related commerce, including airport shops, hotels and restaurants. The impact was particularly pronounced in Japan. H.I.S, the country’s biggest discount travel company and OpenDoor, which operates a ‘meta-search’ travel site, both suffered in the slump. However, sentiment surrounding both stocks appears to have recovered strongly, on the assumption that they will benefit from the bounce-back post-pandemic. The increasing shift of consumers online also provides a positive backdrop to both businesses.

Risk Factors

The views expressed in this article are those of Thomas Patchett and should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect personal opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.

This communication was produced and approved in September 2021 and has not been updated subsequently. It represents views held at the time of writing and may not reflect current thinking.

Potential for Profit and Loss

All investment strategies have the potential for profit and loss, your or your clients’ capital may be at risk. Past performance is not a guide to future returns.

Stock Examples

Any stock examples and images used in this article are not intended to represent recommendations to buy or sell, neither is it implied that they will prove profitable in the future. It is not known whether they will feature in any future portfolio produced by us. Any individual examples will represent only a small part of the overall portfolio and are inserted purely to help illustrate our investment style.

This article contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research, but is classified as advertising under Art 68 of the Financial Services Act (‘FinSA’) and Baillie Gifford and its staff may have dealt in the investments concerned.

All information is sourced from Baillie Gifford & Co and is current unless otherwise stated.

The images used in this article are for illustrative purposes only.


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