Capital at risk

Investment strategy

Emerging Markets Leading Companies

Emerging markets (EM) firms often have substantial opportunities and decades of growth ahead. We believe being selective is imperative to achieving superior results. The index is not the best reflection of future growth.

An aerial view of Vietnamese women fishing with traditional nets in shallow water with their wooden boats nearby.

A patient approach in impatient markets

A well-developed approach to investing in the developing world, which aims to help our clients benefit from powerful growth tailwinds. EM investors should be open-minded about where growth can come from. 

Emerging Markets: our philosophy

Investment manager William Sutcliffe introduces Emerging Markets, reflecting on the exciting opportunities ahead.

Turning time to your advantage

We’ve been investing in emerging markets for decades. Our goal is to build strong relationships with like-minded clients. We know we can only do this if we deliver strong investment performance, net of costs, over the long term.  

The number of genuinely world-class companies in the emerging markets is growing, and we feel very fortunate to be tasked with seeking these out. We must invest with patience and give good decisions time to prove themselves. 

Long-standing clients across the globe

We appreciate the under appreciated. And we believe there are three persistent inefficiencies that we are well-placed to exploit for our clients: 

  • Growth duration: many companies grow for much longer than expected 
  • Growth pace: many companies grow much faster than expected 
  • Growth surprise: many companies grow when it’s least expected 

Much of our process relies on the interplay of data, experience, educated creativity and probability. This does not necessarily lend itself to a matrix or a flowchart. 

In nearly 30 years, we have seen enough crises and shocks to know the future is uncertain. As investors our preference is always to embrace uncertainty rather than be paralysed by it.
Will SutcliffeHead of Emerging Markets, Partner

Meet the managers

Documents

Quarterly update

Get the latest investment commentary, portfolio overview, transactions and performance information alongside governance engagement and voting. 

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Philosophy and process

Explore our investment philosophy and the processes around how the Emerging Markets team construct the portfolio.

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You can invest in this strategy through the following fund(s).

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Strategy portfolio holdings

A list of the top 10 holdings that the representative portfolio invests in.

All figures up to: 31 March 2025

#CompanyFund %
1TSMC12.0%
2Tencent9.3%
3Samsung Electronics5.5%
4MercadoLibre3.9%
5Petrobras Common ADR3.9%
6Ping An Insurance3.4%
7Meituan3.3%
8HDFC Bank3.3%
9Midea Group 'A'2.5%
10First Quantum Minerals2.4%

Strategy holdings by sector

All figures up to: 31 March 2025

Created with Highcharts 11.4.6Information TechnologyConsumer DiscretionaryFinancialsCommunication ServicesEnergyMaterialsConsumer StaplesIndustrialsCash12345678924.83%22.82%20.25%14.03%7.10%5.25%2.67%2.53%0.51%

Total: 100%

Please note

The information contained on this page is intended as a guide only and should not be relied upon when making investment decisions. All holdings information is unaudited. Source Baillie Gifford & Co. Please note that totals may not add due to rounding.

Invest in this strategy

You can invest in this strategy through the following fund(s).

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Curious to learn more about our products and what we can offer you? Please get in touch.

Insights

Key articles, videos and podcasts relating to the strategy:

Filters

Emerging Markets Q1 update

The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.

  1. Emerging Markets Q1 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments over the last quarter.
    April 2025
    Video13 minutes
  2. Emerging markets in 2050

    Trade shifts and underserved populations are among the factors favouring world-class stocks.
    April 2025
    Article
  3. Emerging Markets Q1 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    April 2025
    Article12 minutes
  4. Emerging Markets Q4 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2025
    Video16 minutes
  5. Emerging Markets Q4 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2025
    Article10 minutes
  6. Emerging Markets Q3 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments
    October 2024
    Article6 minutes
  7. Emerging Markets Q3 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    October 2024
    Video16 minutes
  8. Emerging Markets Q2 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    July 2024
    Video10 minutes
  9. Will Sutcliffe

    Emerging Markets: our philosophy

    Investment manager William Sutcliffe introduces Emerging Markets, reflecting on the exciting opportunities ahead.
    May 2024
    Video4 minutes
  10. Women in orange saris carrying water at step well in Jaipur, India

    30 years of emerging markets

    Baillie Gifford’s Will Sutcliffe explains how emerging markets have evolved in the last three decades.
    April 2024
    Article15 minutes
  11. High-calibre emerging markets firms

    Why it’s a promising time to invest in exceptional emerging markets companies
    April 2024
    Podcast29 minutes
  12. Emerging Markets Q1 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    April 2024
    Video12 minutes
  13. How do we do what we do

    How do we implement our emerging markets equities philosophy in practice?
    January 2024
    Document
  14. Emerging Markets Q4 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2024
    Video11 minutes
  15. Why do we do what we do

    Andrew Keiller and John Rae look at why we invest in emerging markets equities in the way that we do.
    December 2023
    Document

Invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

How to invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

Important information

Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK clients. Both are authorised and regulated by the Financial Conduct Authority.

The information provided does not constitute an offer of or solicitation for purchase or sale of securities or provision of any investment services. Any general enquiries regarding Baillie Gifford should be directed to the relevant individual as noted in the Contact Us section.

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This website is informative only and the information provided should not be considered as investment advice or a recommendation to buy, sell or hold a particular investment. Read our Legal and regulatory information for further details.