Article

The atmospheric rise of cloud computing

August 2024 / 12 minutes

Key points

  • By 2025, 200 zettabytes of data – the equivalent to the storage capacity of 755 billion 256GB iPhones – will be stored in the cloud
  • Snowflake’s data warehouses allow customers to gather their data in one place and Databrick’s data lake helps scientists to use machine learning to analyse data
  • By 2026, 45 per cent of information technology spending could be allocated to innovative cloud development and management firms
Cloud computing concept. Digital cloud solutions on PCB futuristic background.

As with any investment, your capital is at risk.

From the dawn of civilisation to 2003, five exabytes of stored information has been created. Today, this much is created every two days.

Also, the world will generate more data in the next three years than in the last 30. And by 2025, half of it (200 zettabytes) will be on the cloud.

Sources: Forbes, Cybersecurity Ventures

What does the cloud hold?

Many types of data, from word files, images and videos to large archives and applications data are stored on the cloud. By 2023, more than 90 per cent of the world’s corporations use it to store 60 per cent of their data, a 100 per cent increase from 2015.

Sources: Spiceworks and Zippia

 

Yearly growth of corporate data stored in the cloud

Types of cloud services

There are different types of cloud storage systems according to the end-users and their needs.

All these types of cloud services require physical infrastructure, mostly in the form of data warehouses and data lakes.

Baillie Gifford's holdings Snowflake and Databricks are two companies at the forefront of this industry.

Sources: DataBricks, Snowflake, IBM and Contrary Research

There is a third type, data lakehouses. Combining the processing power of data warehouses and the storage size of data lakes, they increase flexibility and responsiveness in analysing data, allowing organisations to make faster and more informed business decisions. They are also more cost-effective.

Sources: Data Warehousing Fundamentals, Snowflake

Market value and projections

Overall, the storage segment of the market is expected to continue its upwards trajectory in the coming years.

Cloud storage v cloud computing

 

It is anticipated that by 2026, 45 per cent of all IT spending will be allocated towards innovative cloud development and management firms, such as Snowflake, which provides access to near-limitless data reserves, and Databricks, which is leading the way in lakehouse technology for comprehensive storage solutions.

Sources: Gartner, Snowflake, Databricks

Investing in such modern cloud systems will be key to driving progress and innovation for the future.

The atmospheric rise of cloud computing

From the dawn of civilisation right up until 2003, human beings generated five exabytes of stored information. Now this is created every two days.

And by 2025, half of all the world’s data will be found on the cloud, allowing people to save, control and work with it remotely or in any other setting.

In the infographic above, we dive into everything you need to know about the atmospheric rise of cloud computing.

 

What does the cloud hold?

Many types of data, from text files, images and videos to large archives and applications data, are stored on the cloud.

Today, the average employee uses 36 cloud-based services daily, and corporations as a whole store about 60 per cent of their data on the cloud.

Different cloud storage services have been created based on this growing demand. Consequently, there are four main cloud storage systems according to Spiceworks:

  1. Private cloud storage: The data and resources in a private cloud are not typically shared with other organisations or users. This is suitable for large enterprises.
  2. Public cloud storage: Available to the public and is managed by a third-party provider. The resources and data in a public cloud is shared among multiple users and organisations.
  3. Hybrid cloud storage: Combines both private and public cloud infrastructure. This allows organisations to use the public cloud for non-sensitive data and the private cloud for sensitive data. This is therefore more suitable for small and mid-sized companies.

Community cloud storage: Shared among organisations with similar goals, policies and security requirements. The organisations or a third-party provider can manage the community cloud. It is suitable for financial, health, legal, compliance systems, etc.

 

Types of cloud storage infrastructure

Cloud storage systems require physical infrastructure, and the primary types are:

  1. Data warehouses are storage houses that collect data from various sources and organise it into a single format. They allow fast information processing and analysis. This makes them a good choice for business intelligence (BI) and data-driven work.
  2. Data lakes store raw data in their original format. They efficiently handle batch processing and are ideal for data scientists and engineers working with raw data.
  3. Data lakehouses offer the combined services of warehouses and lakes.

Individuals and organisations can increase flexibility and responsiveness when analysing data by using data warehouses’ processing power and data lakes’ storage size, both of which are becoming larger and more powerful each year.

 

Current market value and future projections

Despite the global cloud storage market being just one segment of the overall cloud computing market, it is expected to reach over $376bn with a compound annual growth rate (CAGR) of 24 per cent by 2029. 

Year

Global Market Value ($bn)

2021

$70.2bn

2022

$87.0bn

2023

$107.9bn

2024

$133.8bn

2025

$165.3bn

2026

$203.6bn

2027

$250.4bn

2028

$307.5bn

Source: Visual Capitalist. Estimates for 2023-2029.

The fastest-growing regions for the cloud storage market are the Middle East and Africa. Moreover, the fastest-growing segment is backup and disaster recovery.

The fast expansion of cloud computing as a whole is expected to catapult the market to a staggering $947.3bn by 2026—almost double what it was in 2022.

 

Cloud storage versus cloud computing

Cloud computing and cloud storage are often used interchangeably but are not the same. Cloud computing provides processing power made available over the cloud to do computational tasks, eg Amazon Web Services and Google Cloud.

However, cloud storage provides data storage capacity available over the cloud, eg Google Drive, Microsoft OneDrive and Dropbox.

By 2026, 45 per cent of all information technology (IT) spending is anticipated to be allocated toward innovative cloud development and management firms.


Investing in the cloud

Investing in companies such as Databricks and those providing modern cloud systems, such as Snowflake, will be key to driving progress and innovation in the future.

Risk Factors

The views expressed should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.

This communication was produced and approved in August 2024 and has not been updated subsequently. It represents views held at the time of writing and may not reflect current thinking.

This communication contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research, but is classified as advertising under Art 68 of the Financial Services Act (‘FinSA’) and Baillie Gifford and its staff may have dealt in the investments concerned.

All information is sourced from Baillie Gifford & Co and is current unless otherwise stated.

The images used in this communication are for illustrative purposes only.

Important information

Baillie Gifford & Co and Baillie Gifford & Co Limited are authorised and regulated by the Financial Conduct Authority (FCA). Baillie Gifford & Co Limited is an Authorised Corporate Director of OEICs.

Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK Professional/Institutional clients only. Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford & Co and Baillie Gifford Overseas Limited are authorised and regulated by the FCA in the UK.

Persons resident or domiciled outside the UK should consult with their professional advisers as to whether they require any governmental or other consents in order to enable them to invest, and with their tax advisers for advice relevant to their own particular circumstances.

Financial intermediaries

This communication is suitable for use of financial intermediaries. Financial intermediaries are solely responsible for any further distribution and Baillie Gifford takes no responsibility for the reliance on this document by any other person who did not receive this document directly from Baillie Gifford.

Europe

Baillie Gifford Investment Management (Europe) Ltd (BGE) is authorised by the Central Bank of Ireland as an AIFM under the AIFM Regulations and as a UCITS management company under the UCITS Regulation. BGE also has regulatory permissions to perform Individual Portfolio Management activities. BGE provides investment management and advisory services to European (excluding UK) segregated clients. BGE has been appointed as UCITS management company to the following UCITS umbrella company; Baillie Gifford Worldwide Funds plc. BGE is a wholly owned subsidiary of Baillie Gifford Overseas Limited, which is wholly owned by Baillie Gifford & Co. Baillie Gifford Overseas Limited and Baillie Gifford & Co are authorised and regulated in the UK by the Financial Conduct Authority.

China

Baillie Gifford Investment Management (Shanghai) Limited 柏基投资管理(上海)有限公司(‘BGIMS’) is wholly owned by Baillie Gifford Overseas Limited and may provide investment research to the Baillie Gifford Group pursuant to applicable laws. BGIMS is incorporated in Shanghai in the People’s Republic of China (‘PRC’) as a wholly foreign-owned limited liability company with a unified social credit code of 91310000MA1FL6KQ30. BGIMS is a registered Private Fund Manager with the Asset Management Association of China (‘AMAC’) and manages private security investment fund in the PRC, with a registration code of P1071226.

Baillie Gifford Overseas Investment Fund Management (Shanghai) Limited

柏基海外投资基金管理(上海)有限公司(‘BGQS’) is a wholly owned subsidiary of BGIMS incorporated in Shanghai as a limited liability company with its unified social credit code of 91310000MA1FL7JFXQ. BGQS is a registered Private Fund Manager with AMAC with a registration code of P1071708. BGQS has been approved by Shanghai Municipal Financial Regulatory Bureau for the Qualified Domestic Limited Partners (QDLP) Pilot Program, under which it may raise funds from PRC investors for making overseas investments.

Hong Kong

Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 is wholly owned by Baillie Gifford Overseas Limited and holds a Type 1 license from the Securities & Futures Commission of Hong Kong to market and distribute Baillie Gifford’s range of collective investment schemes to professional investors in Hong Kong. Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 can be contacted at Suites 2713–2715, Two International Finance Centre, 8 Finance Street, Central, Hong Kong. Telephone +852 3756 5700.

South Korea

Baillie Gifford Overseas Limited is licensed with the Financial Services Commission in South Korea as a cross border Discretionary Investment Manager and Non-discretionary Investment Adviser.

Japan

Mitsubishi UFJ Baillie Gifford Asset Management Limited (‘MUBGAM’) is a joint venture company between Mitsubishi UFJ Trust & Banking Corporation and Baillie Gifford Overseas Limited. MUBGAM is authorised and regulated by the Financial Conduct Authority.

Australia

Baillie Gifford Overseas Limited (ARBN 118 567 178) is registered as a foreign company under the Corporations Act 2001 (Cth) and holds Foreign Australian Financial Services Licence No 528911. This material is provided to you on the basis that you are a “wholesale client” within the meaning of section 761G of the Corporations Act 2001 (Cth) (“Corporations Act”).  Please advise Baillie Gifford Overseas Limited immediately if you are not a wholesale client.  In no circumstances may this material be made available to a “retail client” within the meaning of section 761G of the Corporations Act.

This material contains general information only.  It does not take into account any person’s objectives, financial situation or needs.

South Africa

Baillie Gifford Overseas Limited is registered as a Foreign Financial Services Provider with the Financial Sector Conduct Authority in South Africa.

North America

Baillie Gifford International LLC is wholly owned by Baillie Gifford Overseas Limited; it was formed in Delaware in 2005 and is registered with the SEC. It is the legal entity through which Baillie Gifford Overseas Limited provides client service and marketing functions in North America. Baillie Gifford Overseas Limited is registered with the SEC in the United States of America.

The Manager is not resident in Canada, its head office and principal place of business is in Edinburgh, Scotland. Baillie Gifford Overseas Limited is regulated in Canada as a portfolio manager and exempt market dealer with the Ontario Securities Commission (‘OSC’). Its portfolio manager licence is currently passported into Alberta, Quebec, Saskatchewan, Manitoba and Newfoundland & Labrador whereas the exempt market dealer licence is passported across all Canadian provinces and territories. Baillie Gifford International LLC is regulated by the OSC as an exempt market and its licence is passported across all Canadian provinces and territories. Baillie Gifford Investment Management (Europe) Limited (‘BGE’) relies on the International Investment Fund Manager Exemption in the provinces of Ontario and Quebec.

Israel

Baillie Gifford Overseas Limited is not licensed under Israel’s Regulation of Investment Advising, Investment Marketing and Portfolio Management Law, 5755–1995 (the Advice Law) and does not carry insurance pursuant to the Advice Law. This material is only intended for those categories of Israeli residents who are qualified clients listed on the First Addendum to the Advice Law.

115318 10049471

 

About the author